They say it takes a community to get things done- that was never more evident than with Think Pink: Bahrain Breast Cancer’s Longest Ribbon Challenge #howfarforpink. With a one-year lead time from the acceptance of the world record attempt application to the physical execution on the 23rd of September 2017- it truly was a community effort. From both logistical to sponsorship- the community started the physical tying by hand, of the 20cm branded satin ribbons in small groups- universities, schools, private groups, friends, students, societies- in March. This entailed over 105,000 pieces of ribbon for one of the largest community engagement activations the Kingdom has seen.
On the day, over 827 pre-registered volunteers looped the Bahrain International Circuit (BIC) as the sun went down. Standing in marked spaces of 10 meters distances over the 5.3km track. Donning pink #howfarforpink t-shirts which also showcased logo acknowledgment for our financial and in kind supporters, the mantra of “Together We Go Further” rang true. With the record just over 8kms, Think Pink: Bahrain Breast Cancer Society, with the support of the community officially measured 13, 124.65 kms. Speaking about the event both Julie Sprakel and Tahera Al Alawi of Think Pink commented, “Words cannot express our thanks to everyone whom supported. Our media partners for driving the awareness through their platforms and the corporates whom not only sponsored distances but had staff attend and be part of this milestone achievement. This event was much more than a ribbon- but a story. A story of change, a story of community, a story of people from all walks of life coming together, a story of hope, strength, and belief- to stand by everyone going through a diagnosis
of breast cancer- from the person themselves to the family and extended family. This effects our community but together we go further. Special thanks must be acknowledged to the team at BIC and on the day, itself- our success is very much due to their drive and belief in the Charity. The backing and support from the First Deputy Prime Ministers (FDPM) Office’s was key to the triumph of the world record for the Kingdom- we are truly thankful.”
The Charity’s next steps include correlating all the media and independent sign-offs by both the lawyers and surveyor for the submission to the world record governance- which can take up to five months to process from their side. In the meantime, whilst sponsorship is collected the aim is to direct these funds for Education and Awareness. We will be able now to pay the remaining fees for the breast cancer guidelines that are being supported by the Supreme Council of Health and will launch the first regional breast self-examination (BSE) educational tool iCheck think pink Bahrain mobile application, which is free on both Android and iPhones in Arabic and English