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Bahrain Breast Cancer Society: Think Pink Bahrain will be launching its 2017 national campaign for breast cancer awareness with the support of Bahrain International Circuit Chief Executive Shaikh Salman bin Isa Al Khalifa and his team. The community challenge will be to build the largest pink chain ribbon with 20 inch pieces of ribbon tied together, to reach our goal. This would be the first national scale community initiative in the Kingdom- with both individuals and corporate entities participating together- raising awareness for breast cancer whilst also donating to Bahrain Breast Cancer Society. It is the team’s belief that this would heighten breast cancer awareness to another level in Bahrain and the GCC. Supporting the drive has been the ever supportive team at MullenLowe MENA whom came up with the catchy headline written with pink ribbons that are knotted together. This way we explain the act of tying the ribbons in a knot, the reason which is to come together against breast cancer and objective of going far which hints at the metaphoric and realistic distance. The artwork also has a smart twist to it, we intentionally did not tie the words “further” and “together” to invite participants to do so themselves at the event, as if saying we will go further only when we are tied together. Commenting on behalf of MullenLowe Mena was CEO Mounir Harfouche, “It is an honour for us at MullenLowe MENA to be able to support Think Pink Bahrain in their relentless efforts to highlight the importamce of breast cancer awareness and research. The world’s longest pink ribbon is indeed a beautiful ode to the cause and our long-standing fellowship with Think Pink Bahrain”. This event is about doing something together as a community- as a variety of collaborative partnerships will be needed to help hold the ribbon to form the unbroken chain. Think Pink Bahrain is calling on society’s and community groups to support this record. Interested parties in both sponsorship and or support can email registration@thinkpinkbahrain.com stating how you would like to get involved and support. With the campaign being launched this month (February) we envision having the closing ceremony in the spring of 2017. Unlike the usual tiers of sponsorship, corporates like your selves would be able to pledge as a distance instead with acknowledgment accordingly.

How far will you go for Pink?